SEO/SEM

Did you know?


According to Search Engine Journal, 93% of online experiences begin at a search engine. If this doesn't make you want to start ranking for key terms people are using to find the products nd services you're selling, nothing will!



Making your website responsive can boost your rankings on Google. A site that isn't responsive and optimized for all screens (mobile/tablet/desktop), won't rank as well as a similar site that's responsive.



Search engines don't rank sites. They rank individual pages. Search engines rank individual pages for all the key terms within the page. That's why it's important to treat each page as it's own entity. Your pages are your star players. Your site is like the team (which is only as strong as its players and their abilities to work together).

Be found around the corner... or around the world


To compliment your beautiful website, you need Search Engine Optimization (SEO) and Search Engine Marketing (SEM).



Natural & Organic Search Engine Optimization (SEO)

Google, Bing and Yahoo! have grown up to be highly sophisticated search engines with very complex algorithms. Being on the first page today doesn't mean you'll be there tomorrow. The great thing about that is that the opposite is also true ... just because you're not on the first page today doesn't mean you can't be there tomorrow!

We do not employ black hat techniques to position you to #1. In fact, no one can position you on a search engine except the search engine itself. The only exception is with SEM (also known as Paid Search; more on that below). There are hundreds, if not thousands, of elements of any given webpage the search engines like Google analyze to determine how the page will rank (if at all) and under what keywords. They do this in milliseconds so it's easy to see that knowing how to provide this information, in the way search engines prefer to receive it, is the cornerstone to a successful relationship with Google, Bing, and Yahoo!.


Naturally, every page we create is optimized for search engines... but there is a lot more to it than that. To succeed, you need a solid content strategy married to a strong social media strategy that emphasizes relationships, branding, awareness, engagement, and community. As noted before, search engines are highly sophisticated and not very forgiving. Your strategy with Google, Bing, and Yahoo! should be partnership as they will be your biggest and greatest allies against your competitors. Let us help you build a long-lasting and profitable relationship with "search".

Search Engine Marketing (SEM)

Although the concept is easy and the solution is hyper-effective, understanding how to utilize this resource and get a return on your investment (ROI) is anything but. As natural / organic search engine optimization weeds out the sites that don't "get it", those guys shift gears and enter the Paid Search space. They create more demand, eat up supply, and drive rates up! Understanding how not to get caught up in this is key to succcessful Search Engine Marketing (SEM) campaigns. Using data and technology, we quickly find your sweet spot (in terms of rate and position) to ensure your ad spending is always creating a positive return on your paid advertising investment.


SEM goes by a few names. Search engine marketing, paid search marketing, search engine advertising, pay-per-click (PPC), and paid media... just to name a few. Basically, it's paying a search engine to put your listing alongside the natural organic results that "earned" their placements (see SEO above).


Although the concept is easy and the solution is hyper-effective, understanding how to utilize this resource and get a return on your investment (ROI) is anything but. As natural / organic search engine optimization weeds out the sites that don't "get it", those guys shift gears and enter the Paid Search space. They create more demand, eat up supply, and drive rates up! Understanding how not to get caught up in this is key to succcessful Search Engine Marketing (SEM) campaigns. Using data and technology, we quickly find your sweet spot (in terms of rate and position) to ensure your ad spending is always creating a positive return on your paid advertising investment.

Earned Media / Social Media Advertising (SMA)

Another highly effective medium is Social Media Advertising (SMA) or Earned Media. Although it's technically paid media, the brand advertisers like to distinguish it as "earned media" because like PR, the publicity generated is essentially free. Advertisers especially love this type of earned media because the messaging is being delivered by authorative and / or trusted sources (not the brand itself) which creates a bigger, more powerful impact. An additional benefit of Social Media Advertising is that you can tap into the vast pools of information the platforms (Facebook, Twitter, LinkedIn, etc.) have on their users to better target your audience. This means instead of putting your ads on a space you think people interested in you may see, social media allows you to target only the people who fit your specified criteria.

Want to spend less money advertising to targeted audiences?

Contact us today.

We do not employ black hat techniques to position you to #1. In fact, no one can position you on a search engine except the search engine itself. The only exception is with SEM (also known as Paid Search; more on that below). There are hundreds, if not thousands, of elements of any given webpage the search engines like Google analyze to determine how the page will rank (if at all) and under what keywords. They do this in milliseconds so it's easy to see that knowing how to provide this information, in the way search engines prefer to receive it, is the cornerstone to a successful relationship with Google, Bing, and Yahoo!.


Naturally, every page we create is optimized for search engines... but there is a lot more to it than that. To succeed, you need a solid content strategy married to a strong social media strategy that emphasizes relationships, branding, awareness, engagement, and community. As noted before, search engines are highly sophisticated and not very forgiving. Your strategy with Google, Bing, and Yahoo! should be partnership as they will be your biggest and greatest allies against your competitors. Let us help you build a long-lasting and profitable relationship with "search".

Search Engine Marketing (SEM)

Although the concept is easy and the solution is hyper-effective, understanding how to utilize this resource and get a return on your investment (ROI) is anything but. As natural / organic search engine optimization weeds out the sites that don't "get it", those guys shift gears and enter the Paid Search space. They create more demand, eat up supply, and drive rates up! Understanding how not to get caught up in this is key to succcessful Search Engine Marketing (SEM) campaigns. Using data and technology, we quickly find your sweet spot (in terms of rate and position) to ensure your ad spending is always creating a positive return on your paid advertising investment.


SEM goes by a few names. Search engine marketing, paid search marketing, search engine advertising, pay-per-click (PPC), and paid media... just to name a few. Basically, it's paying a search engine to put your listing alongside the natural organic results that "earned" their placements (see SEO above).


Although the concept is easy and the solution is hyper-effective, understanding how to utilize this resource and get a return on your investment (ROI) is anything but. As natural / organic search engine optimization weeds out the sites that don't "get it", those guys shift gears and enter the Paid Search space. They create more demand, eat up supply, and drive rates up! Understanding how not to get caught up in this is key to succcessful Search Engine Marketing (SEM) campaigns. Using data and technology, we quickly find your sweet spot (in terms of rate and position) to ensure your ad spending is always creating a positive return on your paid advertising investment.

Earned Media / Social Media Advertising (SMA)

Another highly effective medium is Social Media Advertising (SMA) or Earned Media. Although it's technically paid media, the brand advertisers like to distinguish it as "earned media" because like PR, the publicity generated is essentially free. Advertisers especially love this type of earned media because the messaging is being delivered by authorative and / or trusted sources (not the brand itself) which creates a bigger, more powerful impact. An additional benefit of Social Media Advertising is that you can tap into the vast pools of information the platforms (Facebook, Twitter, LinkedIn, etc.) have on their users to better target your audience. This means instead of putting your ads on a space you think people interested in you may see, social media allows you to target only the people who fit your specified criteria.

Want to spend less money advertising to targeted audiences?

Contact us today.

5 Easy-To-Implement Tips for Better SEO Today

  1. Unless you have the resources to do them all effectively, concentrate on doing just one social media platform really well.

  2. Check your server stats & site metrics regularly (because it's likely the best indicator of who's engaging with your site) then optimize accordingly.

  3. If you're not sure how Google will respond to an SEO tactic, don't do it! Search engines are not very forgiving.

  4. Instead of focusing on fast results, focus on getting started quickly. Doing the right thing today is the fastest way to results.

  5. Create profiles on all the major social media platforms for your business. Even if you don't start posting immediately, you'll want to reserve your name and get those links pointing to our main website.